Macro Photography Equipment News – Canon claims to be number 1 in the market for last 10 years

Canon has recently announced that they have held the #1 spot in the worldwide interchangeable-lens digital cameras market for the last 10 years. This is an incredible achievement by Canon. Unfortunately no further information has been shared by Canon on how the result was determined. A footnote within their announcement has indicated that this was based on their very own survey.

It would be interesting to see whether an independent assessor would have reached the same findings. As you may or may not know, four of Nikon’s interchangeable-lens digital cameras were recently awarded with the ‘red dot award: product design 2013’. We wonder whether the below announcement by Canon was an attempt to stem the publicity that Nikon was receiving as a result of their recent awards.

We have included the announcements by Canon and Nikon below so you can make an unbiased decision when you are looking to purchase your macro photography equipment…

Canon holds No. 1 share of global interchangeable-lens digital camera market for 10 years running

TOKYO, April 22, 2013—Canon Inc. today announced that the company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have consistently maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 10-year period from 2003 to 2012.^*1

In addition to the interchangeable lenses, Canon also develops its own key components—the CMOS image sensors and image processors—employed in the company’s interchangeable-lens cameras, incorporating the most advanced of these technologies in its flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled the company to maintain the top global share.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions), a compact and lightweight user-friendly camera that set the stage for growth in the digital SLR market while, at the same time, captured the top share of the global market. Since that time, Canon, in the company’s ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS system and marked its 10th consecutive year as the market’s world leader. During the year, Canon launched the compact-system EOS M, aimed at expanding the company’s entry-level user base, along with the EOS 6D, the world’s smallest and lightest^*2 digital SLR camera equipped with a 35 mm full-frame CMOS sensor, which contributed to the growth of the advanced-amateur user segment.

This year, Canon introduced the EOS Kiss X7 (EOS Rebel SL1 or EOS 100D in other regions), the world’s smallest and lightest^*2 digital SLR camera equipped with an APS-C-size sensor, bolstering its product lineup with a model befitting the industry’s top brand while targeting its 11th straight year as the world’s market leader.

With a history of producing cameras that dates back to the company’s founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

*1 Based on a survey by Canon.

*2 As of March 1, 2013, based on a Canon survey.

 

Five Nikon digital cameras receive the “red dot award: product design 2013” Nikon D4, Nikon 1 V2, Nikon 1 J3, Nikon 1 S1, COOLPIX S01

TOKYO, April 9, 2013 – Nikon Corporation is pleased to announce that the Nikon D4 FX-format digital SLR camera, the Nikon 1 V2, J3, and S1 advanced cameras with interchangeable lenses, and COOLPIX S01 compact digital camera have been awarded the “red dot award: product design 2013”, sponsored by Germany’s Design Zentrum Nordrhein Westfalen.

The “red dot award: product design” is a world-class award presented to products released over the past two years that exhibit superiority in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology, and durability.

4,662 products from 1,865 companies in 54 countries were entered in the “red dot award: product design 2013” competition. Winners will be on display from July 2, 2013 to July 28, 2013 in the “Design on stage — winners red dot award: product design 2013” exhibition at the Red Dot Design Museum in Essen Germany.